CBH Practitioner Conection
Volume XXIV, 4th Quarter

Practitione Self Introductions

As CIGNA Behavioral Health (CBH) continues to focus on consumer support, we have created and enhanced several resources that can assist participants in making the best behavioral healthcare choices. Practitioner Self-Introduction (PSI) is one of our most effective implementations. PSI helps participants by giving them information about practitioners and their practice beyond basic demographics.

Practitioners are encouraged to complete a PSI as a way to promote themselves and their practice. This can help increase their referrals, as well as ensure they will be a good ‘fit’ for participants who self-refer from the CBH website. PSI can include information such as practice style, office setting, special office hours, etc. Practitioners can also submit a photograph with their PSI.

CBH is the first managed behavioral care organization to offer online profiles, with photos. Check out the CBH coverage at MSN Money and Behavioral Healthcare to see how our innovative program is changing the way participants find practitioners. The secret is out: CBH is leading the industry in consumer-driven initiatives!

We invite all CBH practitioners to be a part of this exciting program by creating a PSI profile. To access their online profile and create or update their PSI, practitioners can log on to our website at www.cignabehavioral.com . From there: